Localization goes beyond translation to modify the source language and other site elements to appeal to the customer’s cultural preferences in his/her own target language.
While localization transforms the entire product or content from one language to another. Localization covers both linguistic and cultural adaptation.
A well-placed localization strategy will enhance the customer experience and allow you to communicate your message to global audiences while maintaining your brand identity.
Localization is the process of adapting a product or service to a specific locale.